Which files can I import and export?
Import CSV, TSV, Excel or JSON, crawl either site directly, or reuse an SEO Project. Export accepted matches as CSV or JSON, or send them to Google Drive.
URL Mapping Tool
The URL mapping tool for redirect maps you can trust.
Match old URLs to relevant new destinations, review every suggestion and export an approved 301 redirect map for your SEO migration.
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URL mapping explained
What is URL mapping in SEO?
URL mapping is the old-to-new plan behind a website migration. It connects legacy entry points to the relevant pages that should replace them.
Bring in both URL sets
Use crawl data, uploaded files or an existing SEO Project.
Find candidate destinations
The matcher compares paths, structure and content to suggest relevant new pages.
Create the implementation file
Approved old-to-new pairs can become a 301 redirect export.
Human review
Keep control of the difficult matches
Each suggestion has a reason and a review state, so your team can focus on redirects that need judgment.
Understand the suggestion
Inspect match type and confidence alongside the old and new URL.
Spot risky pairings
Locale, page type, intent and many-to-one guards highlight questionable targets.
Make the final decision
Accept, edit or leave a pair pending before it enters the export.
Inside the product
Review redirects in the URL mapping tool
Filter pending matches, edit a destination and save your decisions. Export the accepted map when it is ready for implementation.
Start mapping URLs
Where it helps
Use the URL mapping tool for different site moves
CMS and platform moves
Keep product, category and content pages connected when a rebuilt site changes their paths.
Domain consolidation
Bring brands or subdomains into one site while keeping language versions aligned.
Site restructures
Handle category renames and path changes across families of URLs.
FAQ
Frequently asked questions
Can I map multilingual URLs?
Yes. Locale guards help keep language versions in the right URL structure and flag cross-language suggestions for review.
Does URLMatcher put the redirects live?
No. URLMatcher exports the reviewed redirect map for your team or developer to implement on the website or server.
How many URLs can I process?
Limits depend on your plan and available credits. Saved sessions keep review decisions available across matching runs.
Build your SEO redirect map with URLMatcher
Start with your URL inventories and build the map for your next site move.