How does URLMatcher find internal link opportunities?
URLMatcher compares page content, evaluates anchor relevance, checks the existing link graph and weighs the authority of the potential source page.
Internal Linking Tool
The internal linking tool for reviewable SEO opportunities.
Find relevant source pages, target pages and anchor suggestions using page content, the existing link graph and internal PageRank.
Opportunity discovery
Find internal link opportunities with site context
Start from the project crawl so every suggestion reflects both page meaning and the links that already connect the site.
Match related content
Compare source and target pages using content relevance and target wording.
Remove existing links
Exclude source-to-target relationships that are already present in the crawl.
Use structural priority
Weigh opportunities with source-page authority and internal PageRank.
Editorial review
Review the source, target and anchor together
Judge the actual placement instead of accepting an anchor suggestion without its surrounding page context.
Read the source paragraph
See where the link would sit and whether the sentence supports it.
Check anchor and confidence
Review the recommended anchor beside the target and relevance signals.
Accept or skip
Keep useful opportunities and leave weak suggestions out of the editorial queue.
Inside the internal linking tool
Make each internal link decision with its context visible
Open the source URL, target URL, recommended anchor and surrounding paragraph together before accepting the opportunity.
Find link opportunities
Where it helps
Internal linking work that stays reviewable
New content that needs links
Find existing pages that discuss the same subject as a newly published guide, product or category.
Orphan and low-inlink pages
Use crawl depth, inlinks and internal PageRank to find relevant pages that receive little structural support.
Topic cluster maintenance
Review linking gaps between pillar pages, guides and supporting articles inside one SEO Project.
FAQ
Frequently asked questions
Will it suggest internal links that already exist?
No. Existing links between the source and target page are removed from the opportunity list.
What do I see for each suggestion?
Each suggestion includes a source page, target page, recommended anchor text, source paragraph context and confidence for review.
Does the tool use internal PageRank?
Yes. Source-page authority helps prioritize a relevant link from a stronger page before weaker placements.
Where do internal link suggestions live?
They are generated inside an SEO Project, alongside crawl data, URL Explorer and the current internal link graph.
Find internal links inside SEO Projects
Run a project crawl, open the opportunity list and review source, target, anchor and context together.