01
Crawl
Build the complete URL inventory
Crawl the old, staging, new or live site, or import crawl files. Keep technical, content and link data attached to every discovered URL.
All-in-one SEO migration workflow
The SEO migration tool to crawl, map, validate and monitor
Crawl the old and staging sites, prioritize legacy URLs with Search Console, build and review redirects, compare technical and content changes, and track URL and query movement, risk and indexation after launch.
7-day Pro access. No credit card required.
One connected workflow
Run every stage of the migration in URLMatcher
URLMatcher is an all-in-one SEO migration tool that connects site crawling, redirect planning, launch validation and post-launch monitoring of URL transfer, query movement and indexation in one reviewable workspace.
02
Map
Create a reviewed redirect plan
Use Search Console context to prioritize legacy URLs, then review suggested targets, matching reasons, confidence and safety guards before export.
03
Validate
Find launch blockers before release
Check unmatched URLs, redirect chains and loops, robots, noindex, canonicals, sitemaps, content loss and changes to internal links.
04
Monitor
Track what Google transfers after launch
Compare baseline and follow-up Search Console data, URL and query movement, migration risk, indexation and live redirect results.
Migration crawl coverage
What URLMatcher crawls and compares before and after launch
Build the old and new URL inventories from crawl data, then use the same technical, content and link signals for redirect planning, readiness checks and post-launch investigation.
Discovery and scope
Control where the crawl starts and how URL inventory is discovered.
- Start URL and page limit
- XML sitemaps and sitemap indexes
- Sitemap directives in robots.txt
- Internal-link discovery
- Crawl depth and subdomain controls
- Query-parameter and trailing-slash variants
Technical and indexability
Keep the signals that determine whether a URL can be crawled and indexed.
- HTTP status and final URL
- Redirect chains, hops and loops
- Canonical, noindex and nofollow
- robots.txt directives and crawl access
- Content type, HTML size and mixed content
- Hreflang, structured data and sitemap coverage
Content and metadata
Inspect the page elements that can disappear or drift between releases.
- Page title and title length
- Meta description and description length
- H1, H2, H3 and H4 headings
- Word count and content fingerprint
- Image count and missing alt text
- Duplicate and near-duplicate signals
Links and site structure
Preserve the relationships that reveal crawl paths and internal authority.
- Internal and external links
- Inlinks, outlinks and source pages
- Crawl depth and internal PageRank
- Orphan, deep and poorly connected pages
- Broken internal links and assets
- Wrong host, protocol and domain variants
Migration checks and monitoring
See what is ready, what changed and what needs action
Review migration status, Search Console movement, indexation, technical health, content parity and site structure in the same workspace.
Migration overview
Compare baseline and follow-up performance, indexed URLs, declining URLs and redirect progress.
URL Migration
Review old and new URLs together with transfer status, visibility change and migration risk.
Query Explorer
Filter retained, lost, new, moved and redirected queries and compare Search Console movement.
Technical checks
Inspect indexability, canonicals, hreflang, hosts, protocols, sitemaps and robots findings.
Content parity
Compare titles, descriptions, headings and word counts between pre-launch and post-launch crawls.
Structure changes
Review site health, broken pages, section structure and changes in internal linking.
Why URLMatcher
One migration workspace instead of a disconnected tool stack
Keep the decisions, evidence and follow-up connected from the first crawl through post-launch monitoring.
Migration taskDisconnected setupURLMatcher workflow
URL inventory
Disconnected setup
Crawler exports and cleaned URL lists
URLMatcher workflow
Old and new crawl inventories with technical, content and link data attached
Redirect planning
Disconnected setup
Spreadsheets, formulas and review notes in separate files
URLMatcher workflow
Matching reasons, confidence, guards, review states and approved exports
Launch validation
Disconnected setup
A one-off redirect check without the crawl or traffic context
URLMatcher workflow
Readiness findings, crawl differences, priority live redirects and robots.txt
Post-launch monitoring
Disconnected setup
Search Console exports and manual URL comparisons
URLMatcher workflow
URL and query transfer, risk scores, indexation and dated crawl findings
Priority page performance
Traffic after launch
Sitewide total Priority pages
Priority-page clicks
Down
Important query positions
Worse
Sitewide total
Stable
The problem
Important pages can lose traffic and rankings.
Important landing pages can lose clicks and impressions even when sitewide Search Console totals barely move.
High-value queries can drop in position, move to the wrong URL or remain attached to the old domain.
Aggregate reports do not show which pages and queries need attention first after launch.
Migration types
Use the same workflow for different kinds of site moves
01
CMS and platform migrations
Crawl the current site and the accessible rebuild, then prepare the redirect file before the new platform goes live.
The crawler keeps status, canonical, metadata and link data attached to each URL. URL Mapping handles the reviewed old-to-new pairs.
Old and new inventory - crawl or file import
Redirect review - reasons, guards and status
Staging comparison - technical crawl differences
Implementation file - accepted redirects only
02
Domain and URL structure changes
Map legacy paths to the new domain or taxonomy while keeping locale and page-type differences visible during review.
Search Console baseline data provides context for important legacy URLs. It does not replace manual review of ambiguous destinations.
Domain mapping - old host to new host
Locale controls - review language prefixes
Path changes - detect repeated renames
Baseline context - GSC clicks and impressions
03
Post-launch investigation
Compare the expected redirect map with the URLs and queries Google is actually showing after launch.
The monitoring workspace separates transferred, lost, moved and still-on-old queries and adds traffic-weighted URL risk scores.
Period comparison - baseline and follow-up
Query movement - expected and unexpected URLs
Index Status - inspect selected URL lists
Top Issues - prioritized investigation list
FAQ
Questions, answered.
Run the migration in one workflow. Keep the evidence connected.
Crawl both sites, review the redirect plan, validate the launch and use Search Console data to investigate what changes afterwards.
No credit card required