01
Inventory and baseline
Crawl or import the old and new site, then use Search Console data to identify legacy URLs that need attention.
Explore the crawlerSEO migration tool
SEO migration tool
Crawl old and staging sites, build reviewed redirect maps, check launch issues and compare URL and query performance with Search Console after launch.
Priority page performance
Traffic after launch
Sitewide total Priority pages
Priority-page clicks
Down
Important query positions
Worse
Sitewide total
Stable
The problem
Important pages can lose traffic and rankings.
Important landing pages can lose clicks and impressions even when sitewide Search Console totals barely move.
High-value queries can drop in position, move to the wrong URL or remain attached to the old domain.
Aggregate reports do not show which pages and queries need attention first after launch.
SEO migration tool explained
What is an SEO migration tool?
An SEO migration tool brings the URL inventory, redirect plan, launch checks and post-launch search data into one workflow.
Before launch, the crawler records the old site and an accessible staging or new site. Search Console data adds context for legacy URLs with clicks and impressions.
The URL Mapping Tool turns those inventories into reviewed old-to-new pairs. Crawl comparisons then expose redirect, canonical, robots and indexability problems before release.
After launch, migration monitoring compares the baseline with the new URL and query data so specific losses and unexpected targets can be investigated.
02
Redirect planning and QA
Match old URLs to relevant destinations, review the proposed pairs and check the implementation before launch.
Explore URL Mapping03
Post-launch monitoring
Compare URL and query performance, index status, crawl findings and migration risk after the new site goes live.
Open migration monitoringHow it works
Five stages of an SEO migration
01
Inventory
Crawl or import the old and new URL inventories.
02
Prioritize
Use Search Console clicks and impressions to flag important legacy URLs.
03
Redirect mapping
Review old-to-new matches and export the accepted redirect rules.
04
Staging and QA
Check redirects, canonicals, robots, indexability and crawl differences.
05
Post-launch monitoring
Review URL transfer, query movement, index status and migration risk.
Migration monitoring workspace
See what changed after launch
Review Search Console movement next to crawl, indexation, content and structure checks.
Migration overview
Compare baseline and follow-up daily averages, indexed URLs, declining URLs and redirect progress.
URL Migration
Review old and new URLs together with transfer percentage, visibility change, status and risk score.
Query Explorer
Filter retained, lost, new, moved and redirected queries and compare impressions, clicks and position.
Technical checks
Inspect indexability, canonicals, hreflang, hosts, protocols, sitemaps and robots findings.
Content parity
Compare titles, descriptions, headings and word counts between pre-launch and post-launch crawls.
Structure changes
Review site health, broken pages, decaying pages, section structure and inlink differences.
Migration types
Use the same workflow for different kinds of site moves
01
CMS and platform migrations
Crawl the current site and the accessible rebuild, then prepare the redirect file before the new platform goes live.
The crawler keeps status, canonical, metadata and link data attached to each URL. URL Mapping handles the reviewed old-to-new pairs.
Old and new inventory - crawl or file import
Redirect review - reasons, guards and status
Staging comparison - technical crawl differences
Implementation file - accepted redirects only
02
Domain and URL structure changes
Map legacy paths to the new domain or taxonomy while keeping locale and page-type differences visible during review.
Search Console baseline data provides context for important legacy URLs. It does not replace manual review of ambiguous destinations.
Domain mapping - old host to new host
Locale controls - review language prefixes
Path changes - detect repeated renames
Baseline context - GSC clicks and impressions
03
Post-launch investigation
Compare the expected redirect map with the URLs and queries Google is actually showing after launch.
The monitoring workspace separates transferred, lost, moved and still-on-old queries and adds traffic-weighted URL risk scores.
Period comparison - baseline and follow-up
Query movement - expected and unexpected URLs
Index Status - inspect selected URL lists
Top Issues - prioritized investigation list
FAQ
Questions, answered.
Start with the redirect map. Keep monitoring after launch.
Build the reviewed old-to-new URL file before launch, then use Search Console data to investigate what changed afterwards.
No credit card required