Is URLMatcher only for website migrations?
No. Migration work connects crawling, redirect mapping, validation and monitoring. SEO Projects also support ongoing crawls, issue investigation, 404 recovery and internal linking.
About URLMatcher
Bring your URL-level SEO work together.
URLMatcher helps SEO specialists crawl websites, map redirects, validate migrations and monitor site changes in one workflow.
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The product
What URLMatcher does
URLMatcher connects the URL work behind website migrations and ongoing SEO. Explore the tools for crawling, mapping, checking changes and improving a site after launch.
URL mapping
Match old URLs to new destinations and approve a redirect map you can export.
Explore featureSEO migration
Check redirects and site changes before launch, then monitor URL and query movement.
Explore featureSEO crawler
Collect technical page data and inspect issues, links and URL details.
Explore featureSEO Projects
Keep crawl history, Search Console context and site issues together.
Explore feature404 Finder
Find relevant live replacements for broken URLs and review each suggestion.
Explore featureInternal linking
Review suggested source pages, anchors and context for internal links.
Explore feature
Our approach
What makes URLMatcher different
URLMatcher was built for the practical decisions around real site changes: which URLs matter, where they should go and what happened after launch.
One connected URL workflow
URL discovery, redirect mapping, launch checks and post-launch monitoring work from related URL data, so the review does not end with an exported spreadsheet.
Suggestions you can inspect
Matches show their reasons, confidence and guard flags. SEO specialists can review the difficult cases before choosing a destination.
Search context alongside crawl data
Google Search Console data can help prioritize old URLs and show how queries and pages move after launch.
Useful after the launch
SEO Projects, 404 suggestions and internal link opportunities support ongoing site work as well as migrations.
Who it is for
Who uses URLMatcher
For people responsible for planning, checking and improving a website's URLs.
- Freelance SEO specialists who plan and review website migrations
- Agencies managing SEO work across client sites
- In-house SEO and marketing teams checking releases and site changes
The person behind the product
Built by Koop Lageweg
Freelance SEO specialist and founder of URLMatcher
Koop built URLMatcher out of his own migration work. Crawl, backlink, analytics and Search Console data were available, but combining them in exports and spreadsheets made it slow to find the important URLs and review redirect decisions.
URLMatcher brings URL discovery, mapping, review and post-launch monitoring into one workflow. The goal is to give SEO specialists better context while keeping them in control of the decisions.
The workflow
How URLMatcher works
Start with your own site data, review the recommendations and keep checking after a change goes live.
Collect the URLs
Crawl a site, import crawl files or reuse an SEO Project. Connect Google Search Console when search performance should inform the work.
Review the decisions
Inspect proposed URL matches, reasons and confidence. Approve destinations and export the redirect plan for implementation.
Check the launch
Validate redirects, indexability, canonicals, sitemaps and other changes against the expected migration.
Keep watching
Compare crawl and Search Console data after launch, then use SEO Projects for ongoing issues, 404s and link opportunities.
Need help with the product or a migration? Get in touch or email info@urlmatcher.com.
At a glance
Key facts about URLMatcher
The essentials in one place. For current plans and prices, see the pricing page.
- Name
- URLMatcher
- Type
- SEO software
- Founder
- Koop Lageweg
- Location
- Zwolle, Netherlands
- Core offering
- URL mapping, migration checks, SEO crawling and ongoing site analysis
- Contact
- info@urlmatcher.com
- Website
- urlmatcher.com
FAQ
Frequently asked questions
Does URLMatcher make redirect decisions for me?
URLMatcher proposes matches and shows reasons, confidence and safety flags. You review the suggestions and approve the destinations before exporting a redirect map.
Can I use crawl data I already have?
Yes. URLMatcher can use uploaded crawl files as well as URLs found through its built-in crawler or an existing project.
How can I contact URLMatcher?
Use the contact page or email info@urlmatcher.com for product questions or migration-related inquiries.
Ready to bring your URL work together?
Explore URLMatcher yourself or ask us about your next migration.